IU’s interactive music video for a kalguksu brand was released on March 19. IU is working for the kalguksu brand as a model.
In the video, IU meets a man by chance and completes “Hururuk Kalguksu Song.” Viewers can choose stories and put their names on business cards and posters in the video.
The song sung by IU is perfectly harmonized with its lively lyrics and melody, and IU’s cute looks also stand out in the video. A spokesperson for Nongshim, the kalguksu brand, says, “The reason we chose a new way of marketing instead of TV and newspaper commercials is because we want to approach to the people in their 20s and 30s who are more used to SNS and online media.”
IU says, “The interactive movie about Hururuk Kalguksu can only be completed beautifully with the participation of the viewers. I wish more viewers can enjoy making a Hururuk story with me.”
IU’s love story with Hururuk Kalguksu will be released on an official website of Hururuk Kalguksu and also on Nongshim’s website and Well-being Mania Cafe. It can also be watched on Facebook and Twitter accounts of Well-being’s.
Source: TV Report
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