The famed U.S. economics magazine Forbes recently analyzed the factors that led Psy to become a world star.
On September 22 (local time), Forbes.com focused on Psy and his song “Gangnam Style” under the title, “How Gangnam Style has Britney Spears (and everyone else) dancing with Psy from Korea.”
The article first said that the music video for the song received over 240 million hits on YouTube and Psy has signed with Scooter Braun’s Schoolboy Records division of Universal Republic Records.
The article says, “First, Psy is a genuine star. He’s funny and personable, but also rhythmically acute. Second, the Gangnam Style dance is easy to do badly, but requires a little skill to do well. Like the Macarena.”
“Third, the song and dance has intergenerational appeal, as this mother son video (also trumpeted by Ellen DeGeneres) shows.”
“Finally, far from being a liability, the fact that the song is sung almost completely in Korean makes it open to interpretation (and mis-interpretation) in viral ways.”
“A search for ‘Psy parody’ on YouTube already lists 3,670 results. He has even caught the attention of the new regime in Pyongyang, North Korea.”
“Psy is #11 on the Hot 100, #28 on Pop Songs, #68 on Radio Songs, #4 on Digital Songs, and #43 on On-Demand Songs.”
Psy will return to Korea after completing his 20-day schedule in the United States and hold a press conference on September 25.